We’ve heard a lot about how the Olympics Games will take over London in the past few weeks: missile launchers on rooftops, non-approved chips banned from the Olympic site, protest threatened, Twitter accounts censored. But we must admit we hadn’t noticed the Olympic organisers attempts to change the way the entire internet works. Our attention has been drawn to the terms of use of the London 2012 website, which make it very clear under what circumstances you’re allowed link to the site:
- Links to the Site. You may create your own link to the Site, provided that your link is in a text-only format. You may not use any link to the Site as a method of creating an unauthorised association between an organisation, business, goods or services and London 2012, and agree that no such link shall portray us or any other official London 2012 organisations (or our or their activities, products or services) in a false, misleading, derogatory or otherwise objectionable manner. The use of our logo or any other Olympic or London 2012 Mark(s) as a link to the Site is not permitted. View our guidelines on Use of the Games’ Marks.
Got that? You’re only allowed link to the official site of the Olympics if you’re going to say nice things about the Olympics.
This obviously presents a problem. I really, really want to say that this is one of the silliest things I’ve read in my entire life, and that it demonstrates a level of control freakery that even the most hardened Olympisceptic could not have imagined. But the problem with that is that I’d be breaking the rules by linking to the page containing this information so that you could read it for yourself.
So I’m not going to say that. I’m going to say that this is a brilliant piece of brand management that’s not at all open to ridicule and scorn, and that’s it’s extremely unlikely that anyone would ever make a joke about this rule by linking to the Olympic site with language that could be “false, misleading, derogatory or otherwise objectionable”.
Here’s the link to the eminently sensible Terms of Use
Padraig Reidy is News Editor at Index on Censorship
More London 2012
Olympic organisers shut down “Space hijackers” protest Twitter account
In a league of its own
Plus read more on Sport v human rights in Index on Censorship magazine’s Sports issue
101 Comments
How can this possibly work, legally speaking? The terms of use of the site only apply to someone /using the site/. By linking TO the site you’re not “using the site”, and have no implicit or explicit agreement to comply with the terms.
If I use my link shortener to create a link called “http://linkshortener.com/StupidC__ts” that points to the Olympics site, then post that link on Twitter, who is in breach? It’s Twitter who are hosting & making public the http hyperlink, while my website is doing the translation without displaying any link.
Time for some experimenting.
As far as I know there is no legal basis for refusing permission to link to your website. It would be like putting up a poster in public and refusing people permission to look at it.
Falesly claiming any kind of association is certainly covered separately by the Olympics legislation, but it does not extend to restricting criticism or comment.
Therefore, anything like this can only be a request rather than a rule.
This is the baffling thing. How do they think they can enforce this? Do they even think they can enforce it?
Then again, we used to think you couldn’t be extradited to the US for publishing a URL, either… http://www.guardian.co.uk/uk/2012/jul/06/richard-odwyer-extradition-opposed-majority
How do they think they can enforce this? Do they even think they can enforce it?”
I have no doubt that they do, by virtue of their corporate might. You know this as well as I do, Padraig, so stop being disingenuous.
All it takes for LOCOG to silence a less mighty critic is to complain to the company hosting the offending site, and if necessary issue a take-down notice on legal letterhead. As with libel threats, this is normally sufficient to gain the desired result.
Perhaps if we all write rude words in our comments Google will eventually associate them with this link
Possibly we all have to write the same rude word though…
@ JO Brodie.
You mean the 2012 version of the Santorum solution
http://en.wikipedia.org/wiki/Campaign_for_%22santorum%22_neologism
Testing their enforcement of this by adding a link to http://blog.duncanhall.net/ – can you spot it?
We’re in! Thanks for the tip. I’ll let you know if we get a cease and desist.
I would refer to this as the Pinterest clause.
Well, what can I say
If they would like to point me in the direction of a law that prohibits my linking to their website in what manner i choose ( as long as it’s not too naughty, i guess} then please do so.. The Indian SEO chaps love building a 1000 links for 50p …
As far as I remember the Athens 2004 games had the same policy.
i am going to post pic/vid links of every olympic story i can find and say unkind things. find me first. then scold me strongly about being nice on the interwebz. then cry to obama. then suck it. o wait, i ahvnt cared about the olympics since 1980 winter ice hockey. so ur lucky !
Wimbledon did the same thing. When a couple of ladies’ players showed unsportsmanlike behavior by leaving the court without an opponent, I tweeted about it only to realize (twice, two different incidents) that I had been removed as a Wimbledon follower.
It’s a great shame there isn’t a link to the official fek oOoOoff Coke-murder games in the article ;oJ Even greater shame that I Love athletics & competitive sports. I don’t like wasting over £12bn to clean up other peoples shit, cow tow to nazi’s, earn them a fortune and leave them Owning even more of anything. – supported by Our armed police & Navy. – here have some of this >>
D http://www.spacehijackers.co.uk/
http://www.uchooze.com uCHOOZE Gives over 10%
Could You?
They have no problem with you having a text link , they don’t want you to have an image linking to site as it will resemble and advert or an affiliation. You will find a majority of the bigger internet service providers (such as Amazon have the same policy).
Otherwise you could have the BNP website with a ‘London Olympics’ logo linked to the site and a committee with no powers to act.
Why would you want to link to them anyway? It is a corrupt organization and it’s primary purpose is for generating profits.
Hi Padraig,
I translated this piece into German, hope you don’t mind?
Regards, Vera
You can hold most legalese up to ridicule. It’s pretty obvious what the intention is and I don’t think it’s to stop fair comment by individuals or journalists, critical or otherwise, on the Olympics.
I will start to worry if and when any attempt is made to prevent such free speech and if the courts uphold it. Unlikely.
I really, really hope that these pillocks over-reach themselves and get slammed in court with a huge legal bill. FWIW, I am even less likely to follow the Olympics (can I use that word?) now than previously.
Isn’t it time the PM (the Queen, even) simply announced that common-sense will prevail and that all these idiotic restrictions will henceforth be null and void?
Paul Seligman
>> I don’t think it’s to stop fair comment by individuals or journalists, critical or otherwise, on the Olympics. <<
Yes, it -IS- Paul… that's the only purpose and protestors & websites (Spacehijackers twitter) have ALREADY been arrested, closed down, bashed with illegal prosecutions & threatened with arrest if they exercise their RIGHT to FREE SPEECH & PEACEFUL PROTEST.
You wait, the Armed Police we pay for with Our Taxes are way too close to opening fire for my liking. We don't do this in the UK because Cash and Dictators do not rule this land – WE DO.
http://electro-denizen.hubpages.com/hub/10-Reasons-to-be-Dubious-about-the-2012-Olympics
http://www.spacehijackers.co.uk/
http://www.uchooze.com uCHOOZE Gives over 10%
Could You?
always i used to read smaller posts that also clear their motive, and that is also
happening with this post which I am reading at this time.
http://www.london2012.com/ FUCK THIS WEBSITE AND THE OLYMPICS IN GENERAL. Ohhh, what.
It only says that the link shall not portray, yadda, yadda, it says nothing about the context or surrounding text, so <a href="www.olypicwebstiething.com">Tossers</a> would not be ok, but Tossers, can be found <a href="www.olypicwebstiething.com">here</a> would be ok.
Stop wasting your creative time and energy on this. Being linked up is an honor (think about other sites you link), this site has no honor, so UN-Link the cesspool organization.
Do like the comics do, create your own art and then talk smack about them. With all these wars and banksters and corrupt government officials, there’s plenty more important things to protest than an honor-less, co-opted by fascist psychos organization, if something goes bad there, then it’s only more fire backing your argument of corruption which your cartoons point the finger at. Draw pictures of Rothchild and add your spiel.
WIN THE MINDS OF THE PEOPLE
WIN BACK FREEDOM
Don’t play in the mud of their rigged, secret, copyright war. It’s their game, their chessboard, they WROTE the rules. Just like some master psychopath lawyer wrote those terms of use. Think pinky and the brain, they are probably smarter than a box of ball bearings at this point. And they probably make sure there’s still two dozen balls in the box each night.
If you love the Olympics (I don’t see how at this point) You should write their psychopath promotions and present your idea, and ask that their lawyers grant permission, or even offer to grease their palm for use of their art. If they are on your side, and you are competent enough to keep facts straight, and promote them in a professional and beneficial, there probably won’t be a problem. The only thing I would warn you is if someone defaced your website. That could be a problem for you and the psychopaths, who love to EAT their own.
Comics continued: Find out who is behind all the stuff that angers you and make comics about them.
Who put the missiles there. Name the name.
Who screwed up security. Name the name.
…
You could also post the IP and netblock CIDR for people to blacklist that horrible worm ridden website. You know? a few Safeweb pings (nudge nudge hint hint)
There’s other games to play. Just make sure YOU are making the rules when you play. If you play their game, you will lose.
Much love to my friends, “The UK people” I know your government is out of control and you can’t do anything about it yet. We have the same problem over here. It doesn’t mean WE have to fight too. It’s our governments, not us.
Peace.
This is all about Free Speech. After all the gov’t (and their corporate cronies) censor the media and ban books like “America Deceived II”.
Last link of “America Deceived II” before it is completely censored:
http://www.amazon.com/America-Deceived-II-Possession-interrogation/dp/1450257437
the nazi burned books so people wouldent learn more then they wanted them to.the zionists are the zi in nazi and computers are books with no paper. they dont want you to know anything they dont want you to know. the security is from israel, they are the zionist that was moved there from germany in 1948 so does that help you figure anything out.
BOYCOTT these control freak, fear-mongering Olympics. These are not Olympians, they are fringe case, nutball Israel fanatics. F these a-holes, I won’t watch ONE SECOND of this TRASH.
And then… THIS SITE – (having cleared them thru ‘Moderation’) censored my posts.
Would you like to tell me why?
Or is the Free Speech Blog going to censor this too?
illumicon@hotmail.co.uk
I think I shall buy http://www.CensoredIndexonSelfWanking.org for $2 and give it to you guys…
oh and the 2012 Olympics is The most corrupt piece of industrial fukkery, run by murderers and arms-dealers. But you won’t have any more detail on that, as IOC <> http://www.london2012.com
Who cares? It’s all just an overgrown track-and-field meet with delusions of grandeur.
if millions just say bad things that are true, what can they do… DISOBEY
Use a redirected link or route the link through a mirror site/page. This way the link isn’t directed to the Olympic website, but to another page which automatically redirects the user to the Olympic website.
As for “text only”, I would think everyone should come up with their own satirical versions of the Olympic rings/2012 logo and use that as a link to a redirecting page. Fuck ‘em I says. And I’s BF.
I can’t wait for more things to go wrong to give us all a good laugh.Who do the Olympics organisers think they are?
As all this nonsense (including the web site) is funded in a large way by taxes taken from me using the threat of force, then I consider myself to be an official sponsor of the Olympics.
I have put a link to the site using their logo on my web site and am awaiting a letter
Bring it on.
Yes! Finally something about aruba.
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I most certainly will highly recommend this site!
How can a website have any control over incoming links? Isn’t that the whole point of the internet that popular sites naturally generate incoming links. Links on webpages serves as signposts to something useful/relevent. Trust LOCOG to actually want to break the internet. We must refuse to tolerate this because it will only end when every site on earth has the right not to accept incoming links. Then we have no internet and there will be no freedom to browse from site to site…
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I don’t think they planned to attempt any form of legal action against casual users. The organizers probably put that there to protect the Olympics from people who would deliberately want to misuse links.
After all, the Olympics are highly anticipated throughout the world every time they come around and it should be expected that thousands of sites, at the very least, would link to their website. It must be a proactive measure against people who they think would try to make malicious allegations against them.
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46 Trackbacks
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[...] to Modern Life (Profile Books) and The Great Escape (Simon & Schuster) More London 2012What?!? Now we’re not even allowed to link to the Olympics website?Olympic organisers shut down “Space hijackers” protest Twitter accountIn a league of its [...]
[...] coordinator at EFF. She tweets at @ByRebeccaBowe. More London 2012:- Locog: The ultimate bad sport- What?!? Now we’re not even allowed to link to the Olympics website?- Olympic organisers shut down “Space hijackers” protest Twitter account- In a league of [...]
[...] One of the main reasons for emulating the anhedonic donkey is there are just so many reasons why the Olympics might make you feel grumpy: the London focus; the cost to the taxpayer; the militarisation; the sponsors (“some of the worst corporations in the world“; the stuff about brand protection – whether or not true; and the exhortation only to write nice things about the Olympic website. [...]
[...] The terms and conditions on London 2012′s own website also generated a lot of debate after it ….’ So there, you can talk badly if you so want about the games, but you cannot point people that visit your site to the corporate clean London 2012 site. Interesting guidance that is an example of how to start an ‘online wildfire.’ [...]
[...] London 2012 Olympics fails at Internet (indexoncensorship.org) [...]
[...] Oddbins’ managing director Ayo Akintola has fiercely stated that non sponsors, in the run up to the Games, have been treated like “beggars on the gilded streets of the Olympic movement”. However, he quite rightly mentions that he’s expecting some backlash from LOCOG as a result of the campaign, which last week published rules that no one may link to the London 2012 site in a “false, misleading, derogatory or otherwise objectionable manner.” [...]
[...] Olympic-themed decorations and products – as well the rule that online articles and blog posts may not link to the official 2012 site if they’re critical of the games, the decision to make the official [...]
[...] Cottrell Boyce acknowledged the dystopian aspect of IOC and LOCOG, but “in the heart of it, Danny had built some kind of Utopia, a society run on [...]
[...] Plus caricatural encore, il n’est permis de faire un lien hypertexte vers le site des JO 2012 que si l’on dit des choses positives à leurs propos ! Même Barack Obama et Mitt Romney ont été affectés par la police du langage du CIO, qui a exigé [...]
[...] most absurd restriction can be found on the official Olympics home page, in a completely unenforceable section of its terms of use, saying Internet users can't even link to their site unless they agree not to portray the Olympics [...]
[...] links towards the website of the Olympic Games 2012 are only allowed if you’re saying positive things about them! Even Barack Obama and Mitt Romney have been affected by the IOC language police, who [...]
[...] Deriving towards censorship; the IOC’s already done that. The English blog Free Speech reports that the Twitter accounts of activists protesting against the way the games are managed were suspended following requests sent to Twitter, because they contained the words “Olympic Games 2012″. Exceptional amounts of police forces were dispatched to control protests and patrol over 90 zones. Even more ridiculous: you may only link to the official website if you only say nice things about them! [...]
[...] Plus caricatural encore, il n’est permis de faire un lien hypertexte vers le site des JO 2012 que si l’on dit des choses positives à leurs propos ! Même Barack Obama et Mitt Romney ont été affectés par la police du langage du CIO, qui a [...]
[...] προς την ιστοσελίδα της Ολυμπιακών Αγώνων του 2012 ακόμα και αν λένε θετικά πράγματα γι ‘αυτούς! Ακόμη και ο Μπαράκ Ομπάμα και ο Mitt Romney έχουν [...]
[...] 런던 올림픽 게임의 담당자들은 만약 이용자들의 콘텐츠가 올림픽에 대해 “이의가 제기될 수 있는 방식”으로 표현되었다면,그들의 웹 사이트를 링크하는 행위와 런던 올림픽 로고를 사용하는 것을 제한하기로 했다. [...]
[...] of the 2012 London Olympic Games are restricting links to their website and use of their logo if user content portrays the Games in an “objectionable [...]
[...] like this, then. Because that worked so [...]
[...] http://blog.indexoncensorship.org/2012/07/13/london-2012-olympics-fails-internet/ [...]
[...] di esclusione. Peggio ancora, non è permesso fare un link verso il sito dei Giochi Olimpici 2012 a meno che non si dicano cose positive! Anche Barak Obama e Mitt Romney sono stati colpiti dalla politica del linguaggio del CIO, che ha [...]